What is Alexa Rank?
There are many tools with which we can measure the popularity of a website. Alexa rank is such a metric that measures individual website popularity in real time. It’s invented by Alexa Internet, Inc. which is an American web traffic analysis company based in San Francisco. Amazon owns Alexa internet as a subsidiary.
The ranking of Alexa starts from the lowest value 1 which means the site is most popular followed by others according to the last. Using the Alexa ranking list you can reveal how a particular website is doing relative to the other websites. Alexa ranking is a Key Performance Indicator (KPI) for competitive analysis.
So an Alexa ranking list gives you the list of top sites ordered by Alexa Ranking algorithm. If you keep an eye on your Alexa ranking on a daily basis then you would be able to figure out your traffic behavior.
Why is Alexa rank important?
Alexa rank is one of the important analytic tools that check millions of websites based on their popularity on the web. In order to drive more traffic on the site, you should know your site’s Alexa rank and competitive analysis.
Developers can fetch the traffic ranking reports of sites based on their popularity using API. Users can easily get the list of top 100 sites at a time. But if you want to retrieve the bulk of the top sites then you can do it by making multiple requests.
You can analyze each website listed in the Alexa ranking list thoroughly. Users get detailed analytics of their sites including the number of page views receives per million users, average page views per user, and the percentage of internet users visiting that site.
How Alexa calculate ranking?
Alexa generally ranks the sites at the level of their domains. It doesn’t rank the subdomain separately until it finds it as a separate home page or blog. It analyzes how a particular website is doing compared to other websites on the web over the past three months. Lower your site’s Alexa rank, the more the site popularity you have.
Alexa Traffic rank gathers monthly analytics of a particular website including an estimated average of daily unique visitors and number of page views over the past 3 months. The rank is calculated using a proprietary methodology. They also provide the country-specific running list that measures how the website ranks in a particular country compared to other sites.
How to check your site’s Alexa rank?
It’s very simple to check your site’s Alexa rank. Go to Alexa’s official rank checker and enter your URL into the search bar, click on “Find”. The detailed analytics of your site will be displayed that include keyword analysis, competitive analysis, and traffic matrics.
If you want to check multiple domains at a time then you can go to Alexa’s Bulk Rank Checker provided by Small SEO Tools. Although you can check the rank only up to 5 domains.
Alexa’s toolbar is available on various browsers such as Firefox, Chrome, Internet Explorer and Alexa’s website as well. You need to install the Alexa extension in order to get the detailed analytical report of your site.
List of 30 Top Alexa Websites [Updated]