How to Manage Multiple Affiliate Programs on Your Site

Affiliate marketing is one of the most profitable and easiest to start business models there is. 

And that’s precisely why the affiliate marketing industry is growing SO rapidly. 

Check this stat: Affiliate marketing spending in the U.S. alone is expected to reach $8.2 billion by 2022. (Statista

But just like any other business model, there are problems that need to be solved. 

One of them is managing multiple affiliate programs from one website – which can be a real pain without the right tools. 

Here are just some of the consequences that come from this problem:

  • Using the wrong links 
  • Logging into several affiliate programs
  • Forgetting to withdraw some of your earnings 

Quite costly.

But in this article, we will look at how to manage several affiliate programs and links from your website to help you avoid these issues.

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Managing Several Affiliate Links From One Website

Multiple Affiliate Programs

Let’s jump into the first issue: Having many different affiliate links on the same website and struggling to know which ones are performing best.

The good news is that there are tools to help you manage your links by saving them. 

Not only this, but they can also give you an easy overview of the clicks in the analytics section of most of these.

The most popular WordPress plugin is PrettyLinks, which has both a free and paid version.

Whenever you create a post in WordPress and want to add an affiliate link, you will be able to access all your saved links and create new ones easily. 

However, you can also consider these popular alternatives:

  • Lasso
  • LinkTrackr
  • Voluum

Besides, your affiliate network also often lets you create custom links – so you can track their performance there – which could be helpful if most of your products are from one network. 

If you’re not on WordPress and promote many privately-hosted affiliate programs – you can sign up for an affiliate link tracker like Voluum or ClickMagick. 

These will help you manage your affiliate links in one place, and add custom tracking codes which will be important for the next step. 

You can also check if there is some type of plugin or app that will let you save links you want to promote.

Also, watch out for our tip later in this article so you can keep an overview of your earnings.

Testing Variables and Keeping an Overview


We also wanted to give you some tips on split-testing different pages because that can be a struggle too. 

Knowing which page is performing well and which isn’t is priceless data that will help you find success going forward.

The key to this is custom tracking codes, so you know which page is generating the most clicks and conversions. 

We recommend that you add a unique custom tracking code for each link on every page. This way, you can see whether a page is performing good or bad and make adjustments accordingly. 

Example: Let’s say you’re promoting a greenhouse from Amazon on 3 different posts. We’d recommend having 3 unique custom tracking codes in total, so you can see where most of your clicks are coming from.

This step isn’t necessary, but will help you get the best idea of which page is performing best.

Managing Several Affiliate Programs From One Website 

Now that we have walked you through managing several affiliate links let’s jump into working with different programs from the same website.

The tools we recommend are both effortless to use, and one of them is completely free while the other has a freemium version. 

Google Sheets To Keep Track of All The Affiliate Programs


The first step you can take to keep an overview is creating a spreadsheet or any other type of list of all the affiliate programs you promote.

This way, you can check it when you are calculating the finances of your website to ensure you do not forget any of them when counting your commissions.

Doing this shouldn’t be too complicated because it’s just a list; a simple spreadsheet should suffice. 

Tracking Earnings and Analytics


Logging into several different affiliate programs, checking your earnings, using a calculator to add them up can be a costly time killer.

The good news is that you can use Afflytics to track your earnings across all the major affiliate networks – in one place.

Some of their integrations include: 

  • ShareASale
  • CJ Affiliate 
  • ClickBank
  • Rakuten
  • Impact
  • Awin


If you promote a lot of privately hosted affiliate programs, you can also integrate them via their API. 

Plus, Afflytics are actively always adding more networks and programs as well. 

Don’t Promote Too Many Affiliate Programs

We also wanted to make sure that you’re not promoting too many affiliate programs on one website. 

How many are too many? 

It depends, and there isn’t a magic number. 

But if you are not able to create enough articles or promo materials for each affiliate program, that’s a sign that you don’t need anymore.

A common mistake that site owners make is that they think they need to promote more or different affiliate programs when the issue is actually somewhere else.

Summary


That’s it! We hope you have enjoyed this article on how to manage several affiliate programs from one website.

If you would like to sign up for any of the tools mentioned in this article, we have left a list of them below for you to check out: 

Managing multiple affiliate links – PrettyLinks or Voluum if not on WordPress
Managing several affiliate programs – Afflytics, start a 2-week trial.
Keeping a list of your affiliate programs – Google sheets

Managing Multiple Affiliate Programs From One Website: Frequently Asked Questions

Finally, we wanted to answer some frequently asked questions around managing multiple affiliate programs from one site.

Can I use multiple affiliate programs on one website?


Yes, you can. There are some affiliate programs that won’t let you promote them, if you are working with competitors as well.

However, this is quite rare. Besides that you’re free to promote as many affiliate programs as you want on each website.

How do you keep track of affiliate programs?

You can keep track of your of your affiliate programs by using tools like PrettyLinks and Afflytics. They’ll help you track your affiliate link performance, and earnings. 

You can also run a Google sheet to keep a list of the affiliate programs you are promoting for each website.

How do you promote multiple affiliate links?

Here are some ideas: 

  • Create comparisons to show the differences and benefits of each product
  • Create “Best (Product Type)” posts as they will help your readers understand which is best for them
  • Highlight popular alternatives when a product may not be suited for the reader
  • Email your list with relevant tutorials involving the different products

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