How to Optimize CSS Delivery for Site Speed
Thanks to CSS, our web pages no longer need to look like they did in the 1990s. It’s an incredibly powerful tool that allows us …
The 2-second Website
If you asked the average internet user how slow a website would need to load before they gave up and left, they might say something …
Will A Static Website Generator Make My Site Faster?
We love hearing from customers who successfully increase their website’s performance. Recently, we noticed one website see such a dramatic improvement that we had to …
How to prevent hidden images from loading on responsive designs
Responsive design is an absolute necessity in today’s web. More users are visiting websites from their mobile devices than ever before, and if your website …
How to Monitor Your Website Resource Breakdown
Monitoring your website resource breakdown is one of the most important things you can do when you own or run a website. Some of our …
Gzip vs Brotli – Best Browser Compression
The web today is bigger than ever before, with average desktop page weight up more than 6% in the last year alone. Thankfully, there are …
Is Google Fonts Slowing Your Site? Make Google Fonts Faster
Using Google Fonts is often one of the first steps people take to give their website a unique look. After all, they’ve been viewed more …
Does SSL Slow Down My Site?
For too long, many bloggers and site owners who weren’t handling credit card transactions on their sites resisted adding an SSL certificate to their sites. …
Mobile Page Speed Testing
Do you know how fast your site loads on a mobile device? Mobile use surpassed desktop use years ago, but all too often websites are …
Page Weight Test – Measure The Size Of Your Website
When we gave a complete overview of the state of the web in 2020 we challenged our readers to compare their own website metrics to …
How To Speed Test Your Site From All Over The World
Our most recent article identified (and remedied) the 4 most common page speed testing mistakes we see website owners making, and it inspired us to …
4 Most Common Page Speed Testing Mistakes
Using a page speed optimization audit tool like GTmetrix or WebPageTest is a great first step towards assessing how your website loads for visitors. However, …
Best Web Performance Books to Learn Site Speed Optimization
If you’re anything like us, you’ve been cooped up at home for longer than you’d prefer, and have been staring at a computer screen for …
The DevTools Performance Tab – Using Chrome’s Profiler to Optimize Your Page Speed
Chrome’s DevTools suite contains some of the most powerful tools available to help you analyze and improve the speed of your website (or web app). …
Google Lighthouse Audits – How to use Chrome’s built-in speed testing tool
If you’re not a developer/designer, you may not be familiar with the Chrome DevTools and the extremely powerful Google Lighthouse Audits that can be found …
Web Font Performance – How Your Fonts Affect Page Speed
For many of us, typography is as big of a decision as anything else in the design process of a website. Choosing the perfect font …
Why speed test results are different than your load times
Tell me if you’ve experienced this before. You run a speed test on a website, and the results don’t match what you personally experience. Perhaps …
Optimizing Your Images Didn’t Improve Your Load Time? Here’s Why
Optimizing your images is often the very first suggestion that any performance writer or consultant will make when it comes to optimizing a website. We’re …
Year in Web Performance: 2019
The Web Almanac by HTTP Archive is a free, open-source collaborations featuring input from over 80 contributors. It is one of the most complete “state …
Average Page Load Times for 2020 – Are you faster?
With another year winding down, it’s time for us to take stock of how our site performance compares to the average page load times for …
Google planning a new ‘Badge of Shame’ for slow websites
Google has announced plans for a new badging system that would let users know whether a website typically loads slowly. In a post detailing the …
The 7 Habits of Highly Performing Websites
Published in 1989, Stephen Covey’s book – The 7 Habits of Highly Effective People – is regarded as one of the greatest books about personal …
Fast Websites Are Good for the World
Did you realize that making your site faster is not just great for your sales, it’s also good for the world? Yup – as if …
The #1 Easiest Way to Speed Up a Slow Website
We’ve written tons of articles giving you step-by-step advice on how to make your website faster – but not everyone wants to go through lots …
The Top 10 Tips for Better Front-end Website Testing
These days everyone knows the importance of front-end site testing and has some basic tools in place to help them – but how do you …
Why Page Speed Scores can be Dangerous
All of the popular speed testing tools typically provide a page speed score along with their objective results. Google PageSpeed Insights has a their “Speed …
Browser/Native Lazy-Loading Coming in 2019
It’s no secret that we’re a huge fan of lazy loading your below-the-fold images to improve page speed. In fact, some were pretty upset that …
The 10 Must-Track Web Performance Metrics
Web performance metrics track the efficiency (or lack thereof) of any individual aspect of your website’s performance. The first step in improving your website is …
Site Speed Metrics Explained – TTFB, Speed Index, Interactive, Load, Complete, and more
It’s one of the most frequently asked questions I see asked, “I’ve tested my site speed, so now what do these metrics mean?” Don’t worry …
How Does Page Load Time Affect Your Site Revenue?
Why do fast sites make more money? Because of nobody like a slow website. 14% of your audience will start shopping at another site if your …
PageSpeed Module: Dramatically Increase the Speed of Your Website Automatically
The way a website is constructed can have a major impact on website speed performance, but developers often have a hard time keeping track of …
If You’re Not Lazy Loading Your Images, You’re Being Wasteful
Think about the last time you went out to dinner. Did you order a 5 course meal, but then only eat 2 of them? Of …
How to Speed Up Page Load Times with Google’s PageSpeed Insights
According to Google, a website can lose as many as half its visitors while loading. This means you want to keep load times short and …
Website Size: The Average Web Page Size Is More than 2MB – Twice the Size of the Average Page Just 3 Years Ago
Can you imagine if you doubled your weight from 180 lbs to 360lbs in 3 years? You’d be a little embarrassed, right? Yet this is …
WordPress Slow? 10 Easy Ways to Speed Up WordPress Websites
WordPress website speed depends on many factors. Everything from your posts and numbers of files to your overall theme choice can affect your site speed. …
How to use Lazy Loading to Slash Page Load Time
There are lots of ways to improve your site’s performance. Serving your static assets from a CDN, using GZip or Brotli compression, and concatenating your …
Highlights from the PerfMatters 2018 Web Performance Conference
Just a few weeks ago I was lucky enough to attend the PerfMatters conference, up in San Francisco, CA. It was a site speed enthusiast’s …
Page Size and SEO – Are they related?
It has long been accepted that page speed and SEO go hand in hand, but I ran an experiment last month that shows strong evidence that …
Ultimate Guide to Browser Hints: Preload, Prefetch, and Preconnect
Did you know there’s a simple way to speed up your website without a ton of effort? Today we will explore resource hints and directives, …
Average Page Load Times for 2018 – How does yours compare?
UPDATE – We made a newer version of this for 2020: Average Page Load Times for 2020 With 2018 just around the corner it’s time …
Intro to CDNs (Content Delivery Networks) & How They Speed Up Your Site
A website is only as good as its speed. Unfortunately, determining the exact cause of your website’s speed deficiency can be an arduously meticulous task …
How to Improve Speed & Performance for Your Website: The 10 Low-Hanging Fruits
Many people are overwhelmed with the advice that automated speed checkers such as Google Pagespeed Insights provides, and they give up. But the good news …
Does Fast Page Speed Increase SEO?
Studies show that conversion rates drop significantly with every second the viewer has to wait to see your website. Imagine you’re flicking through channels on …